Led the creative direction and marketing campaign development for Netflix’s first brick-and-mortar restaurant pop-up, Netflix Bites, which launched in Los Angeles as a limited-time experience in 2023. Beyond marketing, I built an immersive brand extension that had to function seamlessly across both campaigns and in-venue touchpoints.

Partnering with best-in-class agencies, I oversaw end-to-end creative, including the brand guide, full A/V production and commercials, food styling, copywriting, and in-venue brand expression. The work translated Netflix’s on-screen storytelling into a cohesive physical environment, ensuring the brand showed up consistently across advertising, spatial design, menus, small wares, and guest-facing moments. This approach created a unified experience from awareness to arrival, setting the foundation for Netflix’s broader expansion into physical, experiential formats.